Facebook Spring Clean
12th March 2015
The latest facebook
update is set to go live in the next 24 hours and promises to be beneficial for
all genuine accounts. It will also prove interesting for any accounts who have
bought LIKES by using click farms to massage their figures.
If the facebook
statement is to be read correctly, they are getting ready to delete all fake
and inactive accounts. This will have a small effect on most accounts, purely
because some of the followers no longer use facebook or have deactivated their
accounts. These accounts will be
deleted, which can only be a good thing for gauging more accurately data from
your insights. So, small drops in figures are to be expected and should not raise the alarm.
However, and the most
welcome part of this purge to clean up facebook, the update will also delete
fake accounts which have been bought through click farms. Some accounts have
paid money to companies whose sole purpose is to add LIKES or FOLLOWERS to a
page. This is a pointless task and doesn’t add benefit to a brand; it just
deceives other people who visit the page that it is more popular than it actually
is. We will be watching with
interest over the next 24 hours to see the effect this will have and to which
accounts, celebs, businesses’ products and services? Watch this space.
Facebook Statement
“We’ve recently updated the way we measure how many
people like your Page. Pages may see a decrease in likes after March 12, when
we [have] removed likes from inactive Facebook accounts.”
