Hopefully you will
have spotted a new update to your business page, the Call to Action button has
finally arrived to our shores.
Launched last year in
the States, the new button situated in the page header, next to the LIKE button
is now being rolled out across new continents.
For marketers this is
an exciting new addition to the platform. Designed to support your business
objectives, the CTA supports the ever growing culture of facebook by offering
your customers a seamless link to your latest feature, promotion, product,
video, sign up to your database , booking page , a whole range of
possibilities, in line with your brand message.
It takes just a couple
of minutes to install and is simple and really straightforward by following the
online tutorial.
Points To Remember -
Use the design of your
header wisely; with an additional button added to this space you may need to
tweak your design.
Check the
installation, ensuring it is taking clients to the destination of your choice,
the CTA you have installed must offer relevance. You are taking them off your page so ensure it is going to be
something that is important and that your client is going to want to know
about.
Use the analytics offered (a new box in right hand margin under your reach figures) to
monitor the response and tweak accordingly, I’m sure in time Facebook will
further develop this CTA. A custom made option would be great please Facebook,
we could then adapt the button to drill into individual business needs. But for
now we shall enjoy using what we have!
